Getting the Most from your Website Content
If you are spending time writing a blog or a page for your website, you want to make sure that people actually read it and that you get the most out of it where search engines are concerned. With that...
View ArticleIntegrity and Graphic Design
I remember the first flyer I created on a computer in 1994. I taught myself to use a software program I'd purchased called "Print Shop" (by Broderbund) and I found graphics I liked on a floppy disk...
View ArticleCreate Connections with Event Marketing
UplinkSpyder spent this past Friday hosting and organizing the Swiss Skin Beauty & Fitness workshop for Swiss Clinique. The free event was held at Wendy Gregory Photography studio in downtown...
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Spring Cleaning for Your Online Image
Often, the tasks that come with running a business can become overwhelming, and frankly, many organizations neglect to update and maintain their website, directories, and social media accounts....
View ArticleEmail Marketing: How to Use Email to Grow Your Business
Email marketing is one of the best ways to nurture and maintain relationships with current and future customers. Most businesses overlook or underutilize email marketing as a viable marketing tool....
View ArticleFacebook Changes Headed Your Way: Tips to Keep Your Audience Engaged
Facebook is always changing and constantly looking for new ways to reinvent itself to keep up with growing user demands. In March, Facebook implemented a new “cleaning” technique to improve data...
View ArticleHashtags: When and Where
Since their origin on Twitter, hashtags have become popular on almost every social media platform including Facebook and Instagram. As a business owner, hashtag use can be a great marketing tool that...
View ArticleListen to Your Customers: The Importance of a Review Strategy
What are your customers saying about you? Every business has an online reputation or the potential for one. An online rep is based on many factors including physical and online appearances,...
View ArticleThe Magic of Good Content
“I hate to write.”“I’m not a good writer.”“I don’t have time to write.” Is this you? If so, then let me ask you this: Could you use more website traffic? (Google still thinks content is king.) Once...
View ArticleBranding = Creating an Experience
The definition of “branding” changes depending on who you’re talking to. Some instantly think, “logo”. Others think about colors and the “look” of a place, or the tagline or name. Others look outside...
View ArticleWhat’s In a Name? The Beginning of Your Business’ Visual Identity
We know that a company’s brand is more than a logo - it is the whole experience you produce for your customer and client. But visual identity is very important and it begins with your company’s name....
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